Do you want to build strong employer partnerships that lead to better job placement and retention outcomes? 

WPTI is now accepting applications for the Business Engagement Learning Lab (BELL), a six-week in-person learning community designed to help workforce development organizations strengthen employer engagement, improve job placement and retention outcomes, and build lasting business partnerships.

Through a series of four, four-hour interactive workshops, participating teams will learn how to:

• Make a compelling business case to employers

• Use labor market intelligence to guide outreach

• Develop effective messaging and marketing materials

• Build trusted employer relationships that support placement, retention, and job quality

"I wanted to learn from other professionals how best to provide for issues both our clients and employers face. I’ve done sales training before, but BELL is closer to formal job development training than what I’ve been used to."

Organizations will work together to address a real employer engagement challenge and leave with actionable strategies they can immediately apply.

Who should apply? Workforce development organizations that are ready to strengthen their employer engagement practices and can commit a team of 3–4 staff members to participate.

Spots are limited. Deadline: July 2, 2026